The Grass is Greener for Eco-Friendly Business Ventures In The Next Decade

Green is more than just a fad--it's a paradigm shift that's changing how we live today, and how we will live tomorrow. A "green" business plan draws on natural resources sustainably, developing products and services in harmony with the environment. Here are five business ventures that would leave a small carbon footprint--but make a big impact on the market.

Bamboo Fashion Boutique
The market for green fashion is growing faster than...well, bamboo. Bamboo is revolutionizing fashion as a sturdy and sustainable fiber for clothing. The plant can grow several feet a day, and is ready to harvest within three to five years. Customers like bamboo because it is soft, inexpensive, and socially responsible. Mother Nature likes it because the robust, hypoallergenic weed can be produced without chemical fertilizers or antimicrobial treatments. Tap into the bamboo boom by opening a green fashion boutique. Capture window shoppers with a Main Street shop, or tap into the worldwide market with a Web storefront. Web Designers can help you build a Web site armed with online credit card processing capabilities.

Green Housecleaning
Cleanliness is next to godliness--assuming you trade the caustic chemicals for eco-friendly cleaning products. Homeowners are willing to pay a premium for housecleaners who leave the environment unharmed and the toxins out of their home. Your green housecleaning service can offer total tender loving care (TLC) to your client's home and the environment. To go the extra mile, offer houseplant maintenance services--plants clean the air of carbon dioxide and emit oxygen. Logistics are the number one challenge in running a housecleaning business. Keep your cleaning staff coordinated and your customers happy by investing in a call center to answer calls and schedule weekly appointments.

Eco-Marketing Consulting
As green fever sweeps the market, businesses are scrambling to publicize their commitment to sustainable business practices. Entire brands are built on green values--Whole Foods, Patagonia, and Ben & Jerry's ice cream, to name a few. Today's businesses need a capable marketing specialist to manage their eco-friendly image. Internet advertising offers a zero-impact means of getting the word out without killing trees. Internet Marketing companies can help you with search engine optimization and pay-per-click (PPC) campaigns. For a full eco-marketing service, offer environmental certification management consulting. Certified Organic, Energy Star, and Leadership in Energy and Environmental Design (LEED) are some of the high-profile certifications that can make or break a green brand.


Paperless Office Consultant
From medical clinics to law firms, businesses are afloat in paperwork. Efficiency and, in the case of health care, government regulation, demands a transition to digital records. Apply your project management and IT skills to help businesses go paperless. Depending on your experience profile, your consulting business may specialize in IT consulting, data processing, medical billing, creating electronic health records, or another field of expertise.To get your start, establish a credible Web site by hiring a web design firm that will help you with building an online presence and advertising your services and if necessary, take on a pro bono project to build your reputation.

Green Bike Shop
Highway gridlock and air quality concerns are driving more and more motorists off the road and onto alternative vehicles such as bicycles. Yet most bicycle stores cater to Spandex-clad athletes with racing and mountain biking frames unsuited to the urban commute.Your urban commute shop meets the need for business-suit-friendly transportation options. A selection of European bicycles with chain guards and Vespa scooters will help commuters get to their destination in style. For riders who put utility first, custom-build sturdy bikes with cargo baskets, coolers, and trailers. With bikes and scooters like these, customers will never miss their gas-guzzling SUV. Online Marketing is a great way to get the word out about your services. A locally-focused PPC campaign can also help establish you as your town's cycling guru.

By building an eco-friendly business, you're helping build a better future--and tapping into a vast emerging market. You can use online business networking sites to network with Green Entrepreneurs, Venture Capitalists and Industry Experts to build your green business venture for the next decade.

How Obama's Plans Can Benefit Your Small Business

Can your small business beat the recession? Yes you can! Powerful words, coming from Barack Obama. And with his Plan, Barack Obama puts his administration's money where his mouth is such as new incentives for small businesses, which account for two-thirds of the nation's work force. He proposed a new tax cut for small businesses that hire in 2010 and an elimination for one year of the capital gains tax on profits from small-business investments.


Obama also proposed an elimination of fees on loans to small businesses, coupled with federal guarantees of those loans through the end of next year. His proposal for new tax breaks for energy-efficient retrofits in homes is modeled on the now-expired Cash for Clunkers rebates for trading in used vehicles for more fuel-efficient vehicles. Some administration officials have dubbed the proposed new program "Cash for Caulkers."

Here's how these initiatives will affect your business in the coming years.
1. Tax Cuts will come as music to the ears of small business owners looking to squeeze as much as they can from every dollar. Barack Obama intends to cut taxes for small businesses earning less than $250,000 after expenses. Self-employed filers such as freelance consultants can also count on a break from Uncle Sam. And to reward innovative companies, the Obama administration plans to exempt startups from paying the capital gains tax.
These tax incentives are designed to encourage entrepreneurship, which will be the key to this nation's economic recovery. Reinvest your tax savings in your business, and you might find new sources of revenue. E-commerce is one angle to consider. If you're not offering your products and services online, you're missing out on a world of market opportunities. Setting up your storefront is easier than you think—compare service providers that offer solutions such as e-commerce and credit card processing functions.
2. Elimination of Small Business Loan Fees could make the credit crunch a distant memory for small businesses. Obama intends to put five billion dollars toward a Disaster Loan Program administered by the Small Business Administration (SBA.) These loans offer a deal that can't be beat on the open market: interest rates capped at four percent and thirty-year repayment terms.
The SBA's loan program targets main street instead of wall street. The small business loan program makes more funds available to support everything from daily operations to capital improvements. Use the money to stock your inventory, revamp your web site design, or buy a new pos system.
3. Fair Trade policies will help to level the playing field for U.S. small businesses struggling to compete with companies sourcing from abroad. Obama plans to increase environmental and labor protections, raising the standards by which goods are produced internationally. Once everyone has to pay a fair wage and uphold environmental safety standards, U.S. small businesses may see the gap between their production costs and offshore companies' costs begin to narrow.
Global business is a fact of economic life, even for local small businesses. Establishing an internet presence can help your business compete abroad too. New startup businesses such as tradeseam offer business services such as sales lead generation, business networking and advertising to help you get noticed on the world wide web.
4. Health Care Expenses may lose their standing as the #1 burden for small businesses. The president-elect promises to implement measures such as a fifty percent tax credit to offset rising health care premium costs. Adding this carrot allows Obama to remove the stick: small businesses will no longer be required to provide health care benefits.
Saving on health care can help your small business invest in essential overhead costs such as call center, phone systems, and more.
Barack Obama's policies could give your small business a new lease on life, freeing up much-needed capital for overhead costs, product development, R&D, and marketing.

Five Startup Ideas to Help Others Beat a Tough Job Market

The job market hasn't been this crowded for over 26 years. An estimated 10.2 percent of the U.S. population is unemployed. The U.S. workforce has seen 15.7 million jobs vanish since the start of the recession in November 2008. In this environment, many job seekers are looking to support services to give them a competitive edge. Answer their call by parlaying your skills into a business helping others get hired.
The following small businesses draw strength from a competitive job market, providing a lifeline of professional support services to job seekers.

1. Career Coach
Help people discover the color of their parachute by setting up a private practice as a career coach. Unlike personal counselors, career advisors are not licensed by an outside body. The only credentials you need to hang your shingle as a career coach are a positive attitude and access to an arsenal of career assessment tools. If you have a background in human resources or professional counseling, so much the better. Some career coaches possess intimate knowledge of a particular industry such as law, and specialize in helping clients find their place in this universe.

Professional and Business Networking is critical to a thriving career coach practice. Team up with corporate recruiters, institutions such as universities, business networking sites such as LinkedIn, Tradeseam, and counselors as a valuable source of client referrals. To create a buzz for your services online, construct a well-designed Web site with the help of a website design and SEO specialist. A career advice blog can also help draw attention to your coaching service.

2. Temporary Staffing
Recession is boom time for the staffing industry, as businesses rely on temp agencies for greater flexibility. According to the National Association of Personnel Services, temporary staffing agencies have emerged as a "full-fledged human resources business partner to corporate America." The industry has averaged a steady ten percent annual growth for the past seven years.

As the administrator of a temporary staffing agency, you handle recruiting, placement, and benefits. In exchange, you charge a premium over the hired employee's base wage. Temporary staffing agencies require little overhead and due to their regional focus, can compete effectively with the industry's titans. It's possible to fund an agency startup on a shoestring budget of several thousand dollars. You'll need a small office, a computer system with accounting and database capabilities, and a Web presence. Credit Card Processing and E-commerce services can help you get the ball rolling at minimal cost.

3. Graphic Design
Job seekers depend on a couple of self-marketing tools to land a job: an effective resume, a cover letter, a portfolio, and increasingly, a personal Web site. Your freelance graphic design business can help go-getters develop visuals that get noticed in today's competitive marketplace.

Graphic designers need little overhead funding to set up shop. Word of mouth and an Internet presence are the keys to building a client base. To make the most of your online storefront, consult a search engine optimization expert for specific keyword and web design strategy advice.

4. Career Skills Training
Employers with their pick of qualified candidates can demand on advanced, up-to-date technical skill set. Help prospective employees get up to speed and back in the race by setting up a specialized training institute. You may draw on your own technical skills to develop a niche curriculum. Or hire experts to pass on their trade to a new generation.

Startup requirements will depend on how you decide to deliver career training to students. For a traditional classroom approach, look for real estate and equipment leasing. Or opt for an online approach, investing in an e-learning module to deliver lectures and host class discussions.

5. E-commerce Support Services
Help out-of-work professionals help themselves. This business-to-business e-commerce support venture allows you to partner with an entrepreneur who has a great business idea or product, but lacks the skills to bring it to market.

To launch a business in e-commerce support solutions, draw on your experience and outsource other functions to external experts. For example, you might want to focus on the business side, developing strategies and proposals to attract investor interest. Contract the technical logistics to an independent expert, and you have a full-service e-commerce support solution. Medical Billing, Telemarketing, Call Center, Web design, SEO, and/or pay per click management are good candidates for outsourcing.

The rising unemployment rate indicates the need for a new type of business--support services for job seekers. Your skills and experience could offer the unemployed the resources they need to get back on their feet. Business ventures specializing in career counseling, training, placement, and self-presentation extend a crucial lifeline to displaced workers, helping them evolve with the changing times.

Top New Year’s Resolutions for 2010

The confetti's cleaned up and you're back to business. Will this be the year that your company grows to the next level? Or will you be content to grind out another year waiting for the phone to ring? According to small business experts from across the country, the first quarter of a new year offers tremendous potential for small business owners and entrepreneurs willing to make changes.

Resolution #1: Help Your Customers Find You Online
If 56k modem speeds seemed fast the last time you updated your company's web site, it's time for an overhaul. Likewise, if your web design only looks right on a single web browser, consider opening up your online presence to the whole world. Inexpensive Website design services can help you craft an online experience that works just as well on mobile phones as on desktop computers. Using text effectively can improve your ranking on major search engines. Search Engine Marketing campaigns are trackable ads that can bring new customers to you online, and you can use internet marketing or SEM to make sure your advertising money is spent wisely. SEO services can help customers reach you by having your website appear higher in top search engines such as Google, Yahoo and Bing. Sign up on Tradeseam to receieve qualified sales leads for your business.

Resolution #2: Communicate More Clearly, and More Often
Many business experts caution entrepreneurs to spend less time talking and more time listening. Instead of crowing about your latest ideas, use every tool at your disposal to listen to employees, customers, and partners. Web designers can easily implement customer feedback forms into Web sites that highlight common ideas and themes. E-commerce solutions and point of sale (POS) software tools can integrate customer surveys into receipts. Using online social media, such as Twitter, Facebook, TradeSeam or Get Satisfaction, to respond to sales leads, inquiries and complaints shows that you really care about customer concerns.

Resolution #3: Make It Easier for Customers to Make Payments
Tightening up on receivables can make a big difference to your company. Online credit card processing solutions let customers use their own plastic online as an alternative to having to physically visit your store to make a purchase. Many e-commerce solutions for small businesses now offer invoicing tools in addition to traditional shopping carts. E-mailing customer invoices not only saves stamps, it can also result in faster turnaround time for scheduled payments. Many credit card processing services will even automate regular transactions such as subscriptions or contract payments.

Resolution #4: Organize Your Inventory To Reduce Waste and End of Year Write Offs
For retail stores, spoilage, shrinkage, and shoplifting pose three of the biggest threats to profits. Even online retailers must think about stock levels, sometimes at multiple storage locations. Inexpensive POS and inventory management solutions can help you and your team stay informed about what you can sell. Auto-replenishment modules can alert your vendors when you're low on stock. And sophisticated e-commerce solutions can integrate with in-store registers for seamless customer experiences.

Resolution #5: Hire Great Talent To Grow Your Business
Small business owners are probably more sensitive to recessions than anyone else. However, guiding your company through troubled economic times can give you a greater strength than you might realize. As a successful business, you can use this time to recruit some of the greatest minds from less fortunate companies. Ask your Website designer to integrate a "careers" page into your Web site, so you can more easily catalog prospective applicants. Building a strong team during a weak economy can help you thrive during the next bull market.

Resolution #6: Don't Wait For 2012 For Your Next Resolutions
The very best companies don't wait for the ball to drop in Times Square before thinking about how they can improve. Charting your progress on a quarterly, monthly, or weekly basis can help you make smarter short-term business decisions. Instead of forcing yourself to make sweeping changes at the start of the new year, you can focus on smaller tweaks that keep you focused on your business.

SEO Is Critical For Every Small Business This Holiday Season

Establishing an Online presence is not simply a matter of creating a website.  Without a strategy to drive traffic to your website, your business will get lost in today's world wide web of websites. Search engine optimization can take your business out of the wilderness and put it on the Internet's Main Street.

The classic criteria for a successful business is still location, location, and location. On the world wide web, the optimal location for a business is appearing on the first page on Google's search engine results pages (SERPs). Getting there is not as simple as paying for an expensive lease, search engines use a complex algorithm to determine which websites are most relevant to the user's search and which site is most worthy of appearing on the coveted first page.

Search Engine Optimization (SEO) Strategies

The good news: your business' web presence is not entirely at the mercy of the Google gods. SEO experts have developed a set of White Hat SEO best practices for ensuring a site's visibility to the search engine. Optimizing a site for search entails good website design and content to achieve greater relevance to a user's search term, as defined by the Google's search engine. Some of the factors that Google use to define a web site's rank include:

1. Site structure 

2. Keyword density or frequency

3. Title and Description Meta tags

4. Inbound links


White Hat SEO Services

In order to keep pace with increasingly sophisticated search engine algorithms, search engine optimization has evolved into a complex art form. White Hat SEO services help you optimize your website by targeting the most relevant search terms and optimizing the site to convert the traffic landing on your site based on those terms.

White Hat SEO services typically involve:

1.   Keyword Mining. It's not always clear which keywords and phrases are most likely to lead customers to a particular site and convert for your business. SEO experts have the technical tools and the experience to identify the optimal keywords on which to base a client's online marketing strategy.

2.   Website Optimization. An SEO service can help you  reconfigure the content on your website to help focus on the targeted keywords and phrases that will convert on your wbesite.

3.   Link Building. Recruiting other websites to link to a client site boosts search engine rankings. In addition, SEO companies produce content such as press releases and articles, and place content on other sites to help your website rank higher in Google.

Search engine optimization should be a critical component of your online strategy as without SEO your investment in your web design may be a complete waste as your website would never be found by your potential customers.

Beat The Recession By Filling Your Sales Pipeline With Sales Leads

SIn order to survive in the business world, you have to make every effort to maximize your sales. A sales lead is the identity of a potential customer who has shown interest in your products or services. In order to increase your business, you need to take several steps to increase the number of qualified sales leads especially if you are a small business owner or entrepreneur.

The following sales lead generation tips are helpful in this regard.

You need to have an attractive website design to represent your company on the internet. Alternatively you can also tie up with a business network site and create your business profile on it. You can use this profile to invite and connect to your past and present business contacts and concentrate on those contacts where a mutually trustworthy relationship already exists. This will also help you to advertise your products, and provide information about their suitability, advantages, and benefits so that the visitors can connect with you and become important business sales leads. This will also help you to find products and services that your business might need.

The next important step is to cooperate and tie up with other e-business owners who sell complimentary products and services and have a wide customer base. Their sites would be attracting various b2b leads. With a tie up with them you can widen your reach and get more sales leads. This collaboration will also enable the parent business owner to cross-sell your products and services to their customers and you can cross sell their products. Such business relationships can boost your business. You can take advantage of the credibility of the parent business and building credibility with clients and suppliers.

On the parent website, you can place informative articles that would give insight into your expertise. These can be in the form of informative content on your area of operation, pointers to your previous articles and articles written by others that quote you. You can also show your expertise by answering questions that are posted on that site and share your knowledge. When you communicate with your clients and suppliers you should create an email signature that incorporates the link to the original site’s business profile. You can also share the profile page of your business on major search engine sites such as Google and Twitter. This will automatically increase your business leads and help your business grow.

The other steps that you can take to enhance qualified sales leads is to get in touch with your previous clients and request them to recommend your products and services to the people they know. These clients know the value of your products and are the best people to promote your offerings and create more sales leads. In order to boost sales leads, you must have determination and perseverance. You should also engage in hosting free teleseminars, video marketing, forum posting, writing more articles and blogs, and social media marketing.

It is important to generate a steady flow of qualified leads to keep your business afloat. If you can form an idea of who might be interested in buying your products, you have begun well. And well begun is half done.

Starting an Online Business

Even with the ongoing recession, building a business online remains a viable approach for any new start-up. Why? Well, while even online retailers are feeling the pinch of a tight economy, they are also expected to pick up market share at the expense of traditional retailers during this downturn. So, an online approach is both more sustainable during a slowdown and a way to get more out of the next economic recovery.
According to a recent study of 217 online retailers, most expect growth to slow over the next year, and most are seeing the recession impact their bottom lines. However, 80 percent of the survey respondents see online retailing as better equipped than traditional retailing for countering the effects of the recession. This is why online retailers should continue to take market share from more traditional competitors.

However, that does not mean that all online businesses will succeed. There are some fundamental steps that will help an online business get off the ground more smoothly.

1. Market Research to Identify Deamnd For Your Products and Services. Market research should help you determine several quantitative facts about your potential market, including overall size, demographic makeup, growth rate, and income level. These facts can serve as an initial reality check on your business plan, as well as help you make initial projections about the scope of your business. Beyond the quantitative benefits though, some fundamental market research should help you form a mental picture of your typical customer. This mental picture can subsequently inform a variety of other business choices, from web site design and development elements, to where to promote your site, to what range of related products or services to offer.

2. Competitive Analysis to Understand Your Competition. Your market may look attractive in isolation, but next you need to assess the competition. Who are the market leaders, and what are their strengths and vulnerabilities? Who are the new entrants into the market, and which ones are picking up market share? Knowing your competition will help you determine where you fit into the marketplace, and this in turn will influence your product, promotion, and pricing strategies.

3. Back-Office Infrastructure to Process Payments. This is a key. For one thing, an online business relies on a technology infrastructure that is affordable and yet will stand up to spikes in volume due to seasonality or successful promotions. Then there are key details such as credit card processing -- things that make the buying process as seamless as possible. For most start-up businesses, basic infrastructure issues such as the technology platform and credit card processing are outside their primary areas of expertise, so outsourcing solutions should be considered. Always compare credit card processing prices before you select the one that best fts your business needs.

4. Attractive Website to Increase Traffic and Conversions. Now you can think about setting up shop. That's precisely how you want to think about Web design--it is your place of business. The look and navigation of that Web site help you project an image to your customers. Are you hip, or are you traditional? Are you complex, or easy to access? Different positioning calls for different images, but there are two universal rules to website design: don't look amateurish, and don't make it difficult for visitors to make a purchase. This is another area where outside, specialized help can make a big difference, as opposed to spending time on something beyond your reason for being in business.Compare Web Design Prices to select the one that best meets your needs.

5. Use Internet Marketing and SEO to Promote Your Web Site. An online business should focus its promotional strategies on capturing an online audience. This means some non-traditional promotional strategies, such as search engine optimization (SEO) and internet marketing. SEO helps associate your product or service with Internet searches on related topics. Internet Marketing allows you to pay for Internet advertising according to the amount of activity it generates, and to monitor the results of that activity. Because the Internet is still a relatively new business medium, promotional techniques and consumer behaviors are changing rapidly. Fortunately, there are internet marketing specialists who can help you stay abreast of evolving strategies in Internet marketing. Use an online service to find and compare SEO prices and internet marketing price quotes.

Conclusion

Overall, there are two major principles to apply when starting an online business:

1. Your business plan should represent a combination of traditional business methods and techniques specific to the online medium

2. You should identify the tasks where your organization can add value, and outsource functions outside your primary expertise.

Applying these principles using the steps described above, should help you get your online business off to a successful start.