SEO Is Critical For Every Small Business This Holiday Season

Establishing an Online presence is not simply a matter of creating a website.  Without a strategy to drive traffic to your website, your business will get lost in today's world wide web of websites. Search engine optimization can take your business out of the wilderness and put it on the Internet's Main Street.

The classic criteria for a successful business is still location, location, and location. On the world wide web, the optimal location for a business is appearing on the first page on Google's search engine results pages (SERPs). Getting there is not as simple as paying for an expensive lease, search engines use a complex algorithm to determine which websites are most relevant to the user's search and which site is most worthy of appearing on the coveted first page.

Search Engine Optimization (SEO) Strategies

The good news: your business' web presence is not entirely at the mercy of the Google gods. SEO experts have developed a set of White Hat SEO best practices for ensuring a site's visibility to the search engine. Optimizing a site for search entails good website design and content to achieve greater relevance to a user's search term, as defined by the Google's search engine. Some of the factors that Google use to define a web site's rank include:

1. Site structure 

2. Keyword density or frequency

3. Title and Description Meta tags

4. Inbound links


White Hat SEO Services

In order to keep pace with increasingly sophisticated search engine algorithms, search engine optimization has evolved into a complex art form. White Hat SEO services help you optimize your website by targeting the most relevant search terms and optimizing the site to convert the traffic landing on your site based on those terms.

White Hat SEO services typically involve:

1.   Keyword Mining. It's not always clear which keywords and phrases are most likely to lead customers to a particular site and convert for your business. SEO experts have the technical tools and the experience to identify the optimal keywords on which to base a client's online marketing strategy.

2.   Website Optimization. An SEO service can help you  reconfigure the content on your website to help focus on the targeted keywords and phrases that will convert on your wbesite.

3.   Link Building. Recruiting other websites to link to a client site boosts search engine rankings. In addition, SEO companies produce content such as press releases and articles, and place content on other sites to help your website rank higher in Google.

Search engine optimization should be a critical component of your online strategy as without SEO your investment in your web design may be a complete waste as your website would never be found by your potential customers.